As an Official Partner of Cirque du Soleil Entertainment Group, Epson has announced that its laser projectors will play a key role in bringing to life the never-before-seen visuals of Cirque du Soleil ALIZÉ ("ALIZÉ"). Marking a pivotal moment for the global live entertainment leader, ALIZÉ is Cirque du Soleil's first residency in Europe.

Mixing "groundbreaking artistry with breathtaking projection," the avant-garde creation—set to premiere in November 2025 at Berlin's Theater am Potsdamer Platz—is the first of many productions that showcase the creative force of two leading entertainment companies joining together.

"By revolutionizing the limits of stage technology as well as theater and scenic design, Cirque du Soleil has completely transformed the approach to what can be achieved in delivering resident shows around the world," said Matthew Nickel, chief creation and production officer, Cirque du Soleil. "In 2025, we write a new chapter in our history by establishing our first residency in Europe, and Epson's vision is the best asset we can have by our side at this very strategical moment for our company."

Cirque du Soleil's 54th original production, ALIZÉ, depicts a journey into the unseen, immersing the audience in a magical adventure that transcends the boundaries of the imagination. The production will take the audience on "a wonderful journey into a surreal world where the impossible becomes possible." Reinventing the limits of visual experience, ALIZÉ will blend Cirque du Soleil's creativity and stage design mastery with the power of Epson's 3LCD laser projection technology to create immersive imagery that truly dissolves the lines between reality and illusion.

"Cirque du Soleil ALIZÉ is an in-depth immersion into a world of wonder and mystery that will have the audience witness the impossible become possible," said Martin Dignard, line producer, ALIZÉ. "As we're developing a production that aims to deliver visuals unlike anything we've done before, our team knew that relying on Epson's projection technology was the right solution to achieve our creative objectives."

Exploring new ways to expand storytelling and create never-before-seen experiences, Cirque du Soleil named Epson its Official Projector Partner in 2024, turning to the projection and printing technology manufacturer to help redefine the future of immersive entertainment. Cirque du Soleil ALIZÉ stands today as the first of many projects that will bring both organizations together and illuminate Cirque du Soleil's creative vision in new ways. As such, both partners are currently working closely together on new collaborations that will bring awe and amazement to audiences around the world.

"We are incredibly proud of this partnership with Cirque du Soleil, and to be part of making this monumental residency vision a reality," said Richard Miller, vice president, commercial marketing and service, Epson America Inc. "The ALIZÉ production is the perfect canvas to showcase the potential of our projection technology—and this is only the beginning. Through our ongoing partnership, Cirque du Soleil and Epson are poised to redefine storytelling and deliver unforgettable experiences to audiences in Berlin and beyond."

 

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