The BRAVIA Projector 7 (VPL-XW5100ES) is the latest native 4K SXRD laser projector from Sony Electronics, joining the existing BRAVIA Projector 9 and 8 to deliver a professional-grade cinematic HDR projection experience in the home.

UPDATE: Pre-orders have begun for the Projector 7 at Sony.com, with pricing set at $9,999.99 USD and $13,999.99 CAN.

BRAVIA Projector 7 is equipped with Sony's laser light source, offering up to 2,200 ANSI lumen enhanced brightness (higher than the projector's best-selling predecessor VPL-XW5000ES, which is being discontinued) in Sony's compact lightweight design.

Although BRAVIA Projector 7's 10 percent increase in lumen output (from 2,000 to 2,200) over the VPL-XW5000ES may not sound like much on paper, Sony touts the bigger improvement coming from its XR Processor for Projectors. Dynamic Tone Mapping, XR Deep Black makes a massive difference and worthwhile update from the existing model, according to the company.

Powered by the BRAVIA XR Processor for projector and high-brightness technology benefits from the same technology found in the existing BRAVIA Projector 9 (VPL-XW8100ES) and BRAVIA Projector 8 (VPL-XW6100ES). XR Processor for projector enables four picture features—XR Dynamic Tone Mapping, XR Deep Black, XR TRILUMINOUS PRO, and XR Clear Image. XR Dynamic Tone Mapping analyses peak brightness frame by frame and delivers optimal tone mapping, showcasing images with rich gradation, high brightness, and brilliant colors.

In addition, XR Deep Black controls laser dimming in dark scenes, bringing deeper blacks while maintaining tone and color expression. XR Deep Black also improves power efficiency by optimizing laser output frame by frame. Plus, more than a billion colors are brought to life by the XR TRILUMINOS PRO feature and refined by XR Clear Image technology, which upscales all imagery to 4K quality by using a vast database to intelligently recreate lost texture and detail, all while minimizing noise.

For gamers, BRAVIA Projector 7's 4K 120fps at up to 12ms input lag, plus Auto Low Latency Mode via HDMI 2.1 inputs, provide the necessary smooth and clear movement for responsive and immersive gameplay.

Like the BRAVIA Projector 9 and 8, BRAVIA Projector 7 is compatible with IMAX Enhanced content, for a more immersive viewing experience. Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home.

BRAVIA Projector 7 is fully compatible with leading home automation platforms like Control4, Crestron, Savant, and AMX. Plus, remote monitoring via OvrC and Domotz enables effortless system maintenance and control—all from a single remote.

Corner Keystone Correction and versatile Lens Shift functions make installation simple, even in rooms with high ceilings or limited space. A new Aspect Ratio Scaling Mode enables seamlessly switching between 2.35:1 and 16:9 content on Cinemascope screens—no lens adjustments needed.

Since September 2024, Sony has unified home cinema projectors, TVs, soundbars, and other home audio technologies under a single brand, for customers to have a one-stop destination to enjoy that ultimate cinematic experience of dazzling picture quality and evocative sound as the filmmaker intended. With the exceptional image clarity, color, and contrast ushered in by the new BRAVIA projectors, professional-grade visual experiences are coming home.

Pricing and availability will be shared later in Spring 2025.

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For more detailed specifications and connections, check out our Sony VPL-FHZ90LB projector page.

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