Project management

Why Stage-Gate is one of the fastest growing project management methodologies – Research Snipers

Developing a new product, launching a website or getting ready to wow the world with your new software? You need Stage-Gate for this! The Stage-Gate framework helps project managers to plan, optimize and implement the various stages of the project more efficiently and ultimately deliver their project, product, software (or anything else!) as intended.

In this Stage-Gate guide, we’ll unpack the steps and procedures that make up this methodology. Plus, we’ll highlight the benefits of implementing this approach in your next project so that it’s non-chaotic, non-risky, and low-cost – whatever you want your project to be!

What is the Stage-Gate process?

Also called the Phase-gate process, Stage-Gate is a project management methodology designed to guide a project from ideation to completion. This widely implemented process divides projects into phases, rather than completing them in cycles or all at once. More on that below.

Each phase contains a “gate” that prevents you from moving on to the next one until you complete the previous phase. At the end of each phase, the stakeholders review the progress of the project and decide if it is still viable. If yes, the doors are opened and the next step unlocks.

Organizations can integrate the Stage-Gate methodology into their project management software to simplify a project by breaking it down into more manageable chunks.

How does a Stage-Gate process work?

The Stage-Gate process is based on the premise that product innovation begins with ideas and ends once a product is successfully launched in the market. The idea is to break the project down into miniature steps and one step flows into the next.

Before proceeding to the next step, you must decide if you have completed all the steps in this stage. At each stage, you must make one of these four decisions:

  1. Go: The project is ready to move to the next phase.
  2. Kill: There’s no reason to invest more time, so let’s close it.
  3. Hold: The project is viable but not ready to go to the next stage.
  4. To recycle: We can develop this project further if we make some changes to its scope.

The stages of the Stage-Gate process

Projects following the Stage-Gate approach are usually divided into five stages.

Step 0: Ideation

This first preparatory step involves brainstorming ideas. You can seek feedback from teams, clients, and clients during this phase. The end goal is to select an idea to move forward. Stakeholders investigate the market and flesh out the idea and if it’s not worth it, the door closes here.

Step 1: Scope

Once the team has defined a project idea, the next step is to dig a little deeper into the viability of a project. At the scope stage, you can perform SWOT analysis, competitor analysis, and market analysis to help you assess the potential and perceived value of the product or service.

Step 2: Design

The design stage builds on the scoping stage by conducting additional research to make a business case for the project. This is the last stage of concept development and is crucial before starting to develop the actual product. The business case will include a detailed project definition, analysis and development plan.

Step 3: Development

Now that you’ve finished crafting a solid business case, it’s time to move on to the development phase. This step aims to arrive at a working model or prototype of the product. This is the phase where the actual design and development of the product begins. Create timelines and milestones for teams to reach to make this step manageable.

Step 4: Scaling

Once you have a working model, test it and test it in the market to verify and validate your innovation. This step is very important for the success of the project. Here you can gather feedback from small review groups, fix bugs, make changes, and apply finishing touches. This stage ends with a viable product ready to launch.

Step 5: Launch

Finally, you are ready to release the product. Your goal at this point is to generate a healthy dose of hype for your product. It is essential to develop a marketing strategy to increase product awareness and increase consumer demand. Between each of these steps, remember to review and decide whether to go ahead, end the project, put the project on hold, or do other work before moving on. ‘before.

5 benefits of Stage Gating

Now that you understand the Stage-Gate methodology and how to use it, let’s answer the next big question. What’s so great about Stage-Gate, and why should you use this process to develop and launch new products for your organization?

1. It is goal-oriented

The beauty of the Stage-Gate methodology is that until you get through the gate – completing the objectives at each stage – you can’t progress. This keeps teams focused on completing all deliverables, enabling the entire team to achieve project goals.

2. It’s structured

Stage-Gate provides a clear, well-defined project path to product development, eliminating chaos. The multiple decision points placed throughout the project make it easy to assess its viability. If you realize that your product is no longer viable at any time, you can kill the project or put it aside for later. This avoids wasting time on projects that do not succeed.

3. Force Discipline

The structured nature of the Stage-Gate approach introduces discipline into what might otherwise be a chaotic development process. Teams are fully aware of what they need to do and when to move projects forward.

4. More efficient project management

Since you can examine the viability of the project at every stage, this project management approach ensures that a project only proceeds if it remains viable. With this limit in place, you are able to effectively manage your resources and allocate them elsewhere if needed. The step-by-step approach also ensures that you don’t miss critical steps in the process.

5. Risk averse

Developing a new product can be risky business for an organization. However, the closed nature of Stage-Gate makes projects more cautious. By reviewing each step to ensure that you make all necessary adjustments before moving on to the next phase, you are able to mitigate the risk of developing a poor quality product.

In summary

Moving new ideas from ideation through the feasibility, development and scale stages and finally to commercialization is undeniably one of the most complicated initiatives an organization can undertake.

The Stage-Gate approach is a tried and tested methodology to guide an organization through this process. Stage gating is growing in popularity, especially when managing new product development or when launching software, websites, and apps. This popularity is mainly due to the closed stages which ensure that you have a rigid process to test, validate and launch great products in the market.

Mission Control is a leading project management software native to Salesforce. Visit our website to learn more about content and project management thought leadership.

Alexia is the author of Research Snipers and covers all tech news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and more.


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